Country Manager, The Netherlands (all genders)

At FICUS Health, we are building the future of rehabilitation care. With AI-powered software, we enable clinicians to focus again on what matters most: their patients.

We are digitising one of the last largely analogue areas of healthcare, with the speed and ambition of a high-growth technology company. Our AI-powered clinical documentation platform is already used by rehabilitation clinics across Germany and supports real clinical workflows every day.

And Germany is only the beginning. Step by step, we are developing FICUS beyond clinical documentation into the intelligent AI layer that will support clinical, administrative and operational processes across rehabilitation providers throughout Europe. As we prepare to enter the Netherlands, FICUS is already evolving into a broader rehabilitation operating system that covers a growing part of the rehabilitation workflow.

Our team is based at the Merantix AI Campus in Berlin, at the heart of one of Europe’s most concentrated AI ecosystems.

We are looking for the person who will take ownership of the Dutch market-entry phase for FICUS Health.

Your initial mandate is to validate the market, establish FICUS with the most relevant stakeholders and secure our first lighthouse partnerships.

There is no finished playbook waiting to be executed. The Netherlands is a market that needs to be understood, opened and built from the ground up.

You already know the Dutch rehabilitation and healthcare market from the inside: how providers make decisions, how they are funded and reimbursed, and which institutions and individuals they trust.

You will report directly to our founding team and initially operate as a senior individual contributor. You will shape the key market-entry decisions and build your own local team over time.

This role is designed around genuine country ownership, not as a support function. You will own the market-entry phase from day one and grow into full operational and P&L responsibility as the Dutch business develops.

You will introduce more than a standalone AI documentation tool. While clinical documentation is where FICUS started, our product is evolving into a broader rehabilitation operating system and the AI layer for clinical, administrative and operational workflows.

You will help determine how this platform should be positioned, adapted and scaled in the Netherlands.

What you will do

Market strategy and market entry

You will validate our market-entry assumptions and determine how FICUS should enter and scale in the Netherlands.

This includes analysing the market, competitive landscape, funding and reimbursement structures, procurement processes and provider decision-making across the Dutch healthcare system, including health insurers, rehabilitation centres, hospitals and other care providers.

Your judgment will directly shape our priorities and market-entry decisions.

Partnerships and sales

You will build our first relationships with rehabilitation centres, hospitals, healthcare groups, professional associations, health insurers and other relevant healthcare stakeholders.

You will lead the first commercial conversations yourself and take responsibility for developing, negotiating and closing our initial pilot partnerships.

You will secure our first lighthouse partnerships and turn early market experience into a repeatable commercial approach.

Regulation and reimbursement

You will navigate the Netherlands’ regulatory, data-protection, procurement and reimbursement requirements.

You will ensure that our market entry is compliant, clinically relevant and commercially viable.

Product and market development

You will bring a deep understanding of Dutch rehabilitation workflows and provider needs into our product development.

You will help determine which parts of the product require local adaptation and which clinical, administrative and operational processes FICUS should address as it develops into a broader rehabilitation operating system.

Team and operations

You will initially build the Dutch market hands-on, supported directly by our founding team and our teams in Germany.

Once the market has been validated, you will build the local team and take full operational and financial responsibility for the Netherlands, including team leadership, operations and P&L.

• At least ten years of relevant experience in the Dutch healthcare or rehabilitation market, for example as a leader within a healthcare provider, rehabilitation centre or hospital group, in healthcare consulting, in market access or in a commercial leadership role at a digital-health company
• A strong understanding of the Dutch healthcare system, including provider decision-making, health insurers, reimbursement structures and procurement processes
• Relevant experience in rehabilitation, hospital care or an adjacent provider market
• An established and relevant network, together with the credibility to open doors across rehabilitation centres, hospitals, healthcare groups, health insurers, professional associations or healthcare authorities in the Netherlands
• A track record of building rather than simply managing, such as establishing a new market, business unit, commercial operation or partnership structure
• The ability to operate effectively in a highly ambiguous environment without a finished playbook and to create one yourself
• A combination of strategic thinking and hands-on execution
• The willingness and credibility to lead conversations, negotiate agreements and build partnerships personally
• Fluent Dutch and professional English; German is an advantage
• Willingness to travel regularly within the Netherlands and to Berlin

Hard facts

• Competitive base salary plus equity participation
• Flexible starting date, ideally at short notice
• Remote within the Netherlands, with regular travel across the country and to our team in Berlin

What to expect

• Direct collaboration with and reporting to our founding team
• The opportunity to shape market-entry decisions rather than simply execute them
• Genuine ownership of the Dutch market-entry phase from day one
• A clear path towards full operational and P&L responsibility as the market grows
• The opportunity to help build a European HealthTech company in a new country
• A central role in establishing FICUS as the AI layer and operating system for rehabilitation care in the Netherlands
• Close collaboration with our team at the Merantix AI Campus in Berlin
• Regular company and team events